Greater Giving Presents:

Maximizing Your Benefit Auction
Making Everything Count in a Fragile Economy

In a stressful economy, how can you reduce your fundraising stress while maximizing auction returns? This seminar will teach you how to get the right donors to attend your auction, avoid operational pitfalls, and streamline processes for maximum results.

In this seminar, we will share the tips, tricks, and strategies learned at hundreds of benefit auctions. You'll get the best practices compiled from the experience of thousands of Greater Giving clients. You'll also get some new approaches to help your organization and mission stand out, so you can take advantage of emerging fundraising opportunities as the national economy begins to recover.

At this seminar, you will learn how to stand out and thrive by:

  • Budgeting: ticket pricing, cutting unnecessary expenses, and revenue projection
  • Logistics: from site and vendor selection to registration and check out
  • Volunteers: recruiting, managing, and retaining
  • Procurement: selecting and obtaining best-sellers
  • Event promotion: marketing, attracting new guests and online programs
  • Operational efficiency: getting the best return on investment, leveraging past event experience

Wednesday, February 2, 2011 - Naples, FL
9:00 am - 12:30 pm
Check-in begins 30 minutes prior to start time.

Humane Society of Naples
370 Airport-Pulling Rd N
Naples, FL 34104

Cost: $18.99
Morning beverages and lunch will be provided.

To register, click


Siri Lippy, Sr. Professional Event Services Manager, Greater Giving, has provided event services for more than 300 client events and has consulted on fundraising best practice with thousands of nonprofits. She trains new Greater Giving event staff in best practices for running both automated and manual benefit auctions, and is passionate about helping organizations run smooth, sensational, profitable events.

Scott Robertson, CAI, Scott Robertson Auctioneers, has conducted over 500 benefit auctions since 1993, raising millions of dollars every year for nonprofits and schools. He is a frequent competitor in the International Auction Bid Calling Championship and is the former Florida Auction Bid Calling Champion. Scott is a full-time benefit auctioneer and conducts fundraising auctions around the state of Florida. Some of the Southwest Florida organizations he serves include: Humane Society Naples, Southwest Florida Wine Festival, Goodwill® Industries, Southwest Florida Conservancy, The Immokalee Foundation, and Canterbury School. In addition to being a graduate of the Florida Auctioneers Academy and Certified Auctioneers Institute, Scott has undergraduate and graduate degrees in education.

Karla Ford, Area Marketing Executive, Greater Giving, has been a member of the Greater Giving team for over seven years. Prior to joining Greater Giving, she worked as an event planner and consultant in Southern California. That combination of experience gives her an insider's understanding of the elements needed for planning and executing a successful nonprofit auction—and expertise in identifying what Greater Giving solutions and services will enhance her clients' fundraising efforts.

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