Greater Giving Presents:
Maximizing Your Benefit Auction
Making Everything Count in a Fragile Economy
In a stressful economy, how can you reduce your fundraising stress while maximizing auction returns? This seminar will teach you how to get the right donors to attend your auction, avoid operational pitfalls, and
streamline processes for maximum results.
In this seminar, we will share the tips, tricks, and strategies learned at hundreds of benefit auctions. You'll get the best practices compiled from the experience of thousands of Greater Giving clients. You'll also get
some new approaches to help your organization and mission stand out, so you can take advantage of emerging fundraising opportunities as the national economy begins to recover.
At this seminar, you will learn how to stand out and thrive by:
Budgeting: ticket pricing, cutting unnecessary expenses, and revenue projection
Logistics: from site and vendor selection to registration and check out
Volunteers: recruiting, managing, and retaining
Procurement: selecting and obtaining best-sellers
Event promotion: marketing, attracting new guests and online programs
Operational efficiency: getting the best return on investment, leveraging past event experience
Wednesday, February 2, 2011 - Naples, FL
9:00 am - 12:30 pm
Check-in begins 30 minutes prior to start time.
Humane Society of Naples
370 Airport-Pulling Rd N
Naples, FL 34104
Morning beverages and lunch will be provided.
To register, click
Siri Lippy, Sr. Professional Event Services Manager, Greater Giving, has provided event services for more than 300 client events and has consulted on fundraising best practice with thousands of
nonprofits. She trains new Greater Giving event staff in best practices for running both automated and manual benefit auctions, and is passionate about helping organizations run smooth, sensational, profitable events.
Scott Robertson, CAI, Scott Robertson Auctioneers, has conducted over 500 benefit auctions since 1993, raising millions of dollars every year for nonprofits and schools. He is a frequent competitor in
the International Auction Bid Calling Championship and is the former Florida Auction Bid Calling Champion. Scott is a full-time benefit auctioneer and conducts fundraising auctions around the state of Florida. Some of the Southwest Florida
organizations he serves include: Humane Society Naples, Southwest Florida Wine Festival, Goodwill® Industries, Southwest Florida Conservancy, The Immokalee Foundation, and Canterbury School. In addition to being a graduate of the Florida
Auctioneers Academy and Certified Auctioneers Institute, Scott has undergraduate and graduate degrees in education.
Karla Ford, Area Marketing Executive, Greater Giving, has been a member of the Greater Giving team for over seven years. Prior to joining Greater Giving, she worked as an event planner and consultant
in Southern California. That combination of experience gives her an insider's understanding of the elements needed for planning and executing a successful nonprofit auction—and expertise in identifying what Greater Giving solutions and
services will enhance her clients' fundraising efforts.